Skip navigation
McDonald's investing in Artificial Intelligence by acquiring startup Apprente

McDonald’s Corp. buys conversational AI startup Apprente

Automated voice assistants will first be deployed in drive-thru lanes, followed by kiosks, mobile devices

The McDonald’s of the future is shaping up to be a business where customers talk to human-like voice bots that process burger orders and suggest add-ons at the drive-thru, in-store kiosks and mobile phones.

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.