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McDonald-s-Hack-Campaign-Ad.jpg McDonald's USA LLC
McDonald's USA LLC will feature customer social-media menu hacks, such as PJ Mattingly's "Surf + Turf."

McDonald’s campaign promotes customer menu hacks

Starting Jan. 31, brand will spotlight 4 TikTok fans’ creative combos like “Land, Air & Sea”

McDonald’s USA LLC is hacking into its customers’ creations for a promotion that launches Jan. 31, the company said Wednesday.

The Chicago-based burger giant will spotlight four fans’ favorite hacks, popularized on social media, as limited-time offers.

The four items can be ordered at participating U.S. restaurants through the brand’s smartphone app.

The four initial TikTok-user inspired mashups include:

Hash Brown McMuffin:  This combines a Sausage McMuffin with Egg with the crunch of a hash brown. Available only during breakfast hours.  “I’ve been saying for years that the hash brown goes inside of the Sausage McMuffin with Egg … that extra little crispy bite is the real breakfast cheat code,” said creator Sarah Sandlin (@sarahmargaretsandlin on TikTok).

Crunchy Double: This hack features Chicken McNuggets on a Double Cheeseburger with barbecue sauce. “It’s simple, yet so tasty...Chicken McNuggets topped with a Double Cheeseburger, then drizzled with Tangy Barbeque Sauce. Order it now and thank me later,” said Greg Simms (@grubwithgreg on TikTok).

Land, Air & Sea: This combines a McChicken sandwich with a Big Mac and a Filet-O-Fish. “It’s the flavor I never knew I needed, until I needed it. Go big baby!” - Julian Broadway (@julianbroadway on TikTok).

Surf + Turf: This mashup features a Filet-O-Fish and a Double Cheeseburger. “Sometimes I’m craving the flaky crunch of a Filet-O-Fish, sometimes I want the juiciness of a Double Cheeseburger, and sometimes I want both. So why choose?” asked PJ Mattingly (@heavyhands94 on TikTok). It is available via the app and McDelivery.

The customer-hack promotion will be supported by television commercials, a company spokesperson said.

“From hip-hop icons to Christmas queens, everyone has a unique go-to McDonald's order, including our everyday customers. This campaign shows that it has never been ‘our menu’ — the menu belongs to our fans,” said Jennifer Healan, vice president for U.S. marketing, brand content and engagement at McDonald's USA, in a statement.

 “We're excited to celebrate them in a bigger way than ever before by putting their delicious hacks – as seen in social media – on our menus. I personally can’t wait for our fans to try my favorite hack, the Hash Brown McMuffin,” said Healan, adding “IYKYK,” which is the TikTok hashtag for “If You Know You Know.”

The company encouraged other customers to share their favorite combinations on social media and tag @McDonalds with the hashtag #McDonaldsHacks.

McDonald’s USA has about 13,500 U.S. restaurants.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

TAGS: Marketing Menu
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