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Julie Felss Masino nurtures Taco Bell's culture of creativity to drive sales and defy expectations

Meet the Golden Chain winner

Taco Bell is known as a zany, innovative brand that garners legions of fans all over the world. As Taco Bell North America president, Julie Felss Masino’s job is to ensure her teams, from field-level restaurants to product development, keep the creative juices flowing.

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