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Friendly's taps former El Pollo Loco CMO for new branding role

Friendly’s taps former El Pollo Loco CMO for new branding role

Ed Valle started as chief branding officer in October

Ed Valle, who abruptly left his CMO role at El Pollo Loco earlier this year, has resurfaced as chief branding officer at Friendly’s parent company, FIC Restaurants Inc.

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