Focus names new Jamba Juice executives

Focus names new Jamba Juice executives

Geoff Henry joins as president; Shivram Vaideeswarn to lead marketing

Focus Brands Inc. has named new leadership at Jamba Juice, which it acquired last September, the company said Tuesday.

The Atlanta-based Focus said it hired Geoff Henry as the company's president, succeeding Dave Pace in the role, and Shivram Vaideeswaran as chief marketing officer. The company also promoted of Jaime Denney to vice president of operations for the juice and smoothie brand.

Henry, left, will report to Kat Cole, Focus Brand’s president and chief operating officer for its North America division.

"I am thrilled to have a strong leadership team in place to advance the innovation, growth and fan love in this beloved brand," Cole said in a statement.

Henry most recently was with the Coca Cola Co., where he led the water, tea and coffee division. He previously held marketing and brand roles at Colgate-Palmolive and finance roles at JP Morgan in real estate investment banking.

Vaideeswaran, left, most recently served as CMO of Blaze Pizza. He previously worked with Tender Greens and Taco Bell.

Denney previously held operations and leadership roles at Jamba Juice and has worked with Tropical Smoothie Café, Aramark and Starbucks.

“Leadership of our brands is critical to building guest-centered businesses,” said Steve DeSutter, Focus Brands CEO. "Geoff, Shivram and Jaime are excellent additions. Their talent and industry experiences, combined with their passion for health and wellness, will be a powerful combination in fueling Jamba's continued success.”

Focus Brands acquired Frisco, Texas-based Jamba Juice in September. The brand has more than 800 locations globally.

Contact Ron Ruggless at [email protected] 

Follow him on Twitter: @RonRuggless

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