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Axel Schwan promoted to Tim Hortons regional president

The exec was previously global CMO for the brand

Axel Schwan.jpgEarlier this week, Tim Hortons announced that Axel Schwan has been appointed regional president of the brand for Canada and the U.S. The appointment was effective immediately, and he will continue to report to Tim Hortons global brand president Alex Macedo.

“Having grown up in a family of restauranteurs and working as a restaurant operator myself, I look forward to continuing to work closely with our 1,500 restaurant owners across Canada and the rest of the Tim Hortons family in providing exceptional products and service to all our guests,” Schwan said in a statement.

Schwan previously served as global chief marketing officer at Tim Hortons and has worked at the brand’s parent company, Toronto-based Restaurant Brands International, for eight years. In his new role, Schwan will oversee growing the restaurant business in both markets, according to the company. RBI also owns  Burger King and Popeyes and the company has previously annouced ambitious growth plans. 

“Since joining the Tim Hortons brand two years ago, Axel has led our innovation work in coffee, including developing our new Fresh Brewers – our largest coffee innovation in 55 years,” Macedo said in a statement. “He has been essential to our work underway today on our core product innovation pipeline in breakfast, donuts and baked goods and has led our efforts in brand-based advertising. Axel has been an advocate for advancing our sustainability initiatives and has also led our work to redesign our restaurants and our packaging for a better guest experience.”

Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world.

Contact Gloria Dawson at [email protected]

Follow her on Twitter: @GloriaDawson

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