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NRN 50: Limited editions

NRN 50: Limited editions

LTOs drive traffic, help test new menu items and may provide relief from calorie-disclosure laws

Limited-time offers, or LTOs, are a powerful tool for restaurants looking to accomplish a variety of tasks — from driving traffic and testing new dishes to standing out from competitors, controlling costs with less-expensive ingredients, and possibly sidestepping federal menu-labeling regulations.

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