Orange Leaf Frozen Yogurt has promoted Kendall Ware, left, to president and COO, the company said Thursday, replacing Geoff Goodman, who left Orange Leaf in November.
Ware’s top priority is to improve and franchisee satisfaction, according to a release.
“I’m honored to serve the Orange Leaf franchise system and looking forward to working alongside our partners to take the brand to the next level,” Ware said in a release. “Together, we will create a culture that develops and empowers the people of Orange Leaf, from the support center to franchise partners, where every team member is inspired to create value for every guest. I am incredibly optimistic about our future at Orange Leaf.”
Ware was previously Orange Leaf’s vice president of operations and training, a position he had held since November 2015. Prior to that, he was director of training and development for Cicis and held various positions in training and franchise development at Genghis Grill.
Orange Leaf executive chairman Reese Travis praised Ware’s leadership and dedication.
“Kendall has shown an immense drive and passion for Orange Leaf while leading operations and has proven that he is the best person to lead our franchisees and our team at the support center,” he said. “I am looking forward to watching him lead our brand into a brighter future.
Oklahoma City-based Orange Leaf has 200 locations in the U.S. and Mexico, nearly all of which are franchised.
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