Dunkin’ Brands Group Inc. has named Linda Boff, CMO of GE, to its board of directors, the company said Tuesday.
Nigel Travis, chairman and CEO of Dunkin’ Brands, said Boff will be vital to the quick-service operator as it looks to fine-tune its marketing.
"Linda is one of the pre-eminent marketers in the country, and we are delighted she has joined our board of directors," Travis said in a statement. "Her extensive background in integrated marketing and digital media, as well as her global brand-building expertise and reputation for innovation, should greatly assist us in our quest to position Dunkin' Donuts as the leading beverage-led, to-go brand."
Boff leads GE’s global marketing strategies. She has been with the company since 2004.
Boff is also on the Board of Partnership with Children, a New York City-based organization that provides social support to hard-to-reach schoolchildren.
She is also vice chair of the Ad Council and serves on the executive committee of the Association of National Advertisers.
Dunkin’ Brands said Boff’s marketing skills would benefit the more than 20,000 points of distribution that the company has worldwide.
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