Cinnabon has named Kristen Hartman brand president, the bakery chain said Wednesday.
It’s a brand the executive knows well.
Hartman joined Atlanta-based Focus Brands, which owns Cinnabon, in 2012 as vice president of marketing, where she oversaw brand marketing, menu innovation and consumer engagement strategies for Cinnabon, according to a release. She was later promoted to senior vice president of global marketing for the company’s snack brands and most recently served as senior vice president of brand marketing strategy.
“We are thrilled to have Kristen step into the role as president of Cinnabon,” said Focus Brands president and COO, North America, Kat Cole. “With her business expertise, love of the customer and passion for the brand teams, we are excited for her to lead Cinnabon through its continued growth.”
Hartman replaces Joe Guith, who was named brand president of McAlister’s Deli, another Focus Brands chain, last week. Guith succeeded Paul Macaluso, who left to head Krystal.
“I am honored to have the opportunity to return to Cinnabon and, most importantly, reconnect with the franchisees who have contributed so much to the brand's accomplishments,” Hartman said in the release. “I've enjoyed watching them flourish and am excited to contribute to their future success. It's a wonderful feeling to be part of a brand that brings a smile and so many special memories to mind whenever it's mentioned.”
Cinnabon operates nearly 1,400 locations worldwide.
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