Cici Enterprises LP, parent to the Cicis buffet pizza chain, has named Billie Jo Waara as chief marketing officer, the company said Wednesday.
Waara, who most recently served as CMO of Cheyenne, Wyo.-based Taco John’s, succeeds Sarah McAloon, who left Cicis in March to join Del Frisco’s Grille.
“Billie Jo has an outstanding track record of working with transforming brands, and we are confident in her ability to keep the Cicis success story moving forward,” said Darin Harris, CEO of Irving, Texas-based Cicis, in a statement.
Waara is credited with digital initiatives and culinary innovation at 400-unit Taco John’s.
“Cicis is alive and relevant again, and it’s a dynamic time to join the company,” Waara said in a news release. “I am becoming part of an incredible team and look forward to working with them to build upon their success and continue growing our brand.”
In the upcoming Nation’s Restaurant News Top 100 census, Cicis booked an estimated $449.7 million in sales for the fiscal year ended December 2016, rising from $440.1 million in fiscal 2015.
Cicis, founded in 1983, has about 430 restaurants in 32 states.
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