Church's Chicken

Church’s Chicken names Hector Munoz CMO

Former Popeyes CMO to lead quick-service chicken chain’s marketing efforts

Church’s Chicken has named Hector Munoz, the former Popeyes Louisiana Kitchen CMO, as its new chief global marketing officer, effective March 6, the company said Wednesday.

Munoz, who replaces Mark Snyder, began his foodservice career at Church’s Chicken in the 1990s.

He will oversee marketing for Church’s Chicken, as well as its international brand, Texas Chicken. Responsibilities include new product development, consumer insights, advertising, multicultural marketing, and strategic direction on promotional and product information, according to a press release.

Munoz will report to Church’s Chicken CEO Joe Christina.

“I’ve known Hector for over 15 years. He has a guest-centric mindset and believes it takes a team to get results,” Christina said in the release. “He is a terrific fit for our culture. He understands our guests and, more importantly, has proven that he knows how to deliver great experiences that guests love.”

Munoz, who served as CMO of Popeyes since 2014, said: “I clearly know chicken and the quick-service industry. It’s terrific to rejoin an organization with the legacy and heritage of such an iconic brand as Church’s.”

Contact Bret Thorn at [email protected].

Follow him on Twitter: @foodwriterdiary

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