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wendysdoordash.jpg Wendy's Co.

Wendy’s adds delivery with DoorDash deal

Burger chain to deliver in 48 major markets

You can now get a Frosty delivered right to your door.

The Wendy’s Co. announced Friday a new delivery partnership with third-party service DoorDash, which started delivering for the burger chain in 48 markets.

In so doing, the Dublin, Ohio-based chain becomes the latest to make a big push into delivery, which is arguably the biggest single trend in the restaurant industry today. Its rival, McDonald’s Corp., is also making a big national delivery push.

Wendy’s had previously said that it expected to have delivery in about 2,500 restaurants by the end of the year. But in a federal securities filing Thursday, the company said that its partner, DoorDash, will only service 1,400 locations in those 48 markets by the end of the year.

“Rolling out delivery has quickly progressed, along with demand for convenience and delivery trends,” Liz Geraghty, Wendy’s vice president of customer activation, said in a statement.

DoorDash’s delivery drivers, which the company calls “Dashers,” use thermal bags to keep food hot or cold and its limited delivery radius ensures an order “stays fresh” and is “as fast and efficient as possible.”

Wendy’s and DoorDash tested delivery in 135 restaurants in Columbus, Ohio, and in Dallas earlier this year.

The Baconator and Frosty, Wendy’s staples, proved popular menu items during the test. But customers can choose from a variety of items.

Wendy’s has approximately 6,537 restaurants as of January 2017, of which 330 were company-owned and operated.

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