Farmer will be responsible for the development and execution of Penn Station’s national marketing strategy and provide guidance on local store marketing plans. He will work closely with the company’s executive leadership team, marketing and franchise operations departments, individual franchisees, and agency partners to increase brand awareness, manage brand equities and standards to drive optimal business results.
Farmer comes to Penn Station with more than 20 years of experience in the food industry, leading marketing, sales operations and sales teams. He spent the past 10 years with Tyson Foods, most recently serving as Director of Customer Category Leadership & Insights.
Prior to his time with Tyson Foods, Farmer also worked in marketing, sales operations and category management leadership roles with AdvancePierre Foods, and JMFG – Smithfield Foods earlier in his career. He graduated from the University of Cincinnati with a B.A. in Communication and earned an MBA from Xavier University.
“I am excited to join Penn Station, particularly at this important time as we focus on the
growth and development of the brand,” said Farmer. “I look forward to working with the many talented and dedicated executives and franchisees in the system as we increase brand awareness and add locations across the region.”
About Penn Station East Coast Subs:
Jeff Osterfeld started the award-winning sandwich chain in 1985 in Dayton, Ohio. Three years later, he sold his first Penn Station franchise. Today, there are more than 320 Penn Station East Coast Subs franchises in the U.S. serving high-quality products grilled and baked to perfection. The privately-owned franchise business serves premium products that have won numerous awards.