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How two restaurant marketing leaders support missions driving their emerging businesses

Marketing executives from Naf Naf Middle Eastern Grill and Primo Partners share how they’re connecting their businesses with the communities they serve.


In this episode of Take-Away with Sam Oches, the editor-in-chief at NRN shares two interviews that he recently conducted in person at the National Restaurant Association Show in Chicago.

Both of these leaders are marketers with emerging restaurant businesses looking to make impact for their teams and their brands. First up is Nico Nieto, chief marketing officer at Naf Naf Middle Eastern Grill. Nieto is a restaurant marketing veteran, including past stints with McDonald’s and Roti, and today is tasked with spreading the word about fast-casual franchise Naf Naf. He shares some tips on marketing an emerging restaurant concept, particularly one with a cuisine that is still fairly unfamiliar to many Americans.

After that, Oches chats with Jade Hedgeman-Chioke, VP of sales and marketing for Primo Partners, a Ben & Jerry’s franchise in the Southeast. Hedgeman-Chioke shares more about Primo Partners’ mission to develop strong business leaders in its pipeline, particularly Black entrepreneurs, and how the company connects that mission to its community.

Contact Sam Oches at [email protected].

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