Skip navigation

Trending this week: Wendy’s expects to test dynamic pricing and daypart offers in 2025

This week on Nation's Restaurant News the top story was Menu Tracker: New items from Wingstop, Taco Bell, and Popeyes. Plus innovation at Bob Evans, Bojangles, Bonanza and Ponderosa Steakhouses, Buona, Chevys Fresh Mex, Church’s Texas Chicken and more. 

In other news, The Wendy’s Co. expects to test digital features like dynamic pricing and daypart offers in 2025 as it expands its investments in technology, executives said Thursday.

The Dublin, Ohio-based burger brand, which released fourth quarter 2023 earnings, expects its digital sales to reach $2 billion in 2024, “a full year earlier than planned,” said Kirk Tanner, the company’s new CEO and president as of Feb. 5, on a call with analysts.

See what else was trending on this week. 

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.