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Brix-Holdings-Agrees-to-acquire-Clean-Juice.jpg BRIX Holdings LLC
Dallas-based BRIX Holdings LLC agrees to acquire the Charlotte, N.C.-based Clean Juice brand.

BRIX Holdings to acquire 75-unit Clean Juice

Deal would give parent to Friendly’s, Red Mango a total of 8 brands

BRIX Holdings LLC, the franchising portfolio group with such brands as Friendly’s, Red Mango and Orange Leaf, has agreed to acquire the 75-unit Clean Juice brand, the company said Friday.

Addison,Texas-based BRIX said the acquisition is scheduled to close within the next several weeks.

“Our BRIX portfolio of brands all share a common thread,” said Sherif Mityas, BRIX CEO, in a statement. “Each has a unique and differentiated position in their sector with loyal guests and fans.

“Clean Juice fits right into that mold with a strong foundation of beloved and certified organic offerings that effectively extend our spectrum of 'better-for-you' options,” he said.

The acquisition will add more than 75 existing Clean Juice locations, the company said, taking BRIX Holdings' national footprint to more than 300 locations across eight brands.

Charlotte, N.C.-based Clean Juice was founded in 2016 by married couple Landon and Kat Eckles. The Clean Juice menu is certified organic across a variety of cold-pressed fresh and bottled juices, smoothies, wraps, sandwiches, açaí bowls, toasts, salads, and other healthy food options.

“We launched this concept with a vision of redefining the fast-casual landscape by introducing an option that truly supports an overall healthy and organic lifestyle,” said Landon Eckles, co-founder and CEO of Clean Juice. “This is the right next step in our brand’s journey.”

When the deal is completed, Clean Juice said it will be based out of BRIX Holdings’ headquarters in Addison, Texas.

BRIX Holdings also owns the Humble Donut Co., Pizza Jukebox, Smoothie Factory + Kitchen, and Souper Salad brands.

Contact Ron Ruggless at [email protected]

Follow him on X/Twitter: @RonRuggless

TAGS: Operations
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