The stark, red lettering and chili pepper apostrophe will be replaced by a sleek, modern logo for Moe’s Southwest Grill. The fast-casual Mexican brand patented a new logo with black and orange lettering framed in turquoise earlier this month.
The Atlanta, GA.-based company, which is owned by Focus Brands Inc. has had the same logo since it was established in 2000.
This new logo indicates more changes to come, according to Lindsay Haynes, the public relations manager of Focus Brands.
“Moe’s Southwest Grill is testing a new store design, and the logo is one component of that,” she wrote in an email. More details will be released in the next few weeks, she added.
As of 2017, there were 700 Moe’s Southwest Grill locations throughout the U.S.
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