Sonic Corp. on Friday named James O’Reilly as chief marketing officer of the 3,555-unit drive-in chain.
O’Reilly, who most recent served as chief concept officer for Lakewood, Colo.-based Einstein Noah Restaurant Group Inc., succeeds Danielle Vona, who departed in January.
Cliff Hudson, chairman and chief executive of Oklahoma City, Okla.-based Sonic, said O’Reilly “brings an impressive track record of innovative marketing, brand positioning and product development. He is a seasoned executive who is highly regarded for his broad range of expertise, and we are confident that his leadership and insight will help support the growth of our brand.” O’Reilly will also hold the title of senior vice president.
In his three years with Einstein Noah, O’Reilly managed marketing, research and development and information technology. Prior to Einstein Noah, O’Reilly spent 13 years with Yum! Brands, working with KFC, Taco Bell, Pizza Hut and Yum! Restaurants International in various capacities.
Contact Ron Ruggless at [email protected].
Follow him on Twitter: @RonRuggless