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Communicating effectively with consumers on GMOs

Communicating effectively with consumers on GMOs

Richard Berman is an NRN contributor and president of Berman and Company, a Washington-based communications firm. This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.

The food industry has a branding problem. From high fructose corn syrup in soda to recombinant bovine somatotropin in milk, too often it’s the scientists who are giving accurate but byzantine names to what’s in the food world — at the cost of consumer understanding and comfort. And consumers are just who food makers and providers need on their side. It’s time to rethink branding.

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Contact: Desiree Torres [email protected]

TAGS: Food Trends
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