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Will In-N-Out reach the point of oversaturation?

With the chain's new Tennessee outpost the chain may venture into Shake Shack territory

 

In-N-Out Burger is expanding into Tennessee and opening a territory office just outside of Nashville, the Baldwin Park, Calif., restaurant chain announced on Tuesday.

This will be In-N-Out’s first foray into Tennessee, the furthest east the West Coast chain has ventured. It already has units in California, Nevada, Arizona, Utah, Texas, Oregon, and Colorado.

The brand, which is consistently ranked as consumers’ most-craved brand in NRN’s annual Consumer Picks survey, will celebrate 75 years in October.

In-N-Out plans to open its first Tennessee location by 2026. The new territory office will be in Franklin, Tenn.

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