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Why Taco Bell is such a strong franchise


Diversified Restaurant Group formed in 2014 with the acquisition of nearly 30 Taco Bell restaurants. In less than 10 years, it has increased its portfolio 10x, recently marking its milestone 300th Taco Bell unit.

The company has no plans of slowing down and, in fact, just promoted SG Ellison to CEO to support its next phase of growth.

The plan includes doubling its revenue and store count within the next five years, through Taco Bell acquisitions, new-builds, expanding its now-30-unit Arby’s business and potentially adding a new brand to the roster.

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