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Why loyalty programs are table stakes


Panda Express announced Tuesday the launch of its first points-based national rewards program. Like many other rewards programs in the “loyalty 3.0” era, Panda Rewards offers personalized rewards and “surprise and delight” prizes as guests spend more over time at Panda Express.

The rewards program also introduces an overtone of gamification to the digital program by encouraging guests to “collect good fortune.” For every dollar spent at Panda Express, a customer will receive 10 points, and once 200 points are accrued, they can begin cashing in points for prizes. Every month, members will unlock a randomized “good fortune” gift, that might include special discounts, free points, or a digital fortune cookie. Members will also be able to redeem a birthday gift of their choice.

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