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Why discounting may not be the right choice for your restaurant brand


Domino’s has implemented national discounting before in response to macroeconomic consumer trends, but recently the restaurant has focused on everyday value.

Domino’s Pizza announced Monday the return of the 50% off back-to-school deal on all pizzas, now through Aug. 20. Although Domino’s offers half-off deals throughout the year, this appears to be the first time the Ann Arbor, Mich.-based pizza restaurant chain has brought back this popular discount during back-to-school time since 2019.

These half-off Domino’s Pizza deals, colloquially known as “boost weeks,” were a regular occurrence through 2019 and then took a hiatus during the pandemic before returning last year. This is the second 50% off week Domino’s has introduced in 2023 (the last was in June) and is notably only available through the company’s official channels and not its new partnership with Uber. This falls in line with Domino’s recent promise that the best deals and discounts will still be available through Domino’s direct ordering channels, not through its newfound third-party delivery partnership.

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