Wendy’s breakfast menu officially turned 3 earlier this month. Well, its latest breakfast menu, that is. The company has offered breakfast before, several times.
Its first foray into the daypart was in 1985, but the chain pulled back after just nine months. It tried again in 2007 and, yet again in 2012. The last go-round was also short-lived because Wendy’s wasn’t meeting its profitability targets.
So, how are things this time around?