Welcome to First Bite, a Nation’s Restaurant News podcast, your daily source of news from NRN hosted by Holly Petre.
Today, we’re talking about Consumer Picks.
There are many reasons consumers give their loyalty to certain brands. From service and value to quality and cleanliness, countless factors determine whether a guest goes back to a restaurant again and again.
In the pandemic, delivery and takeout ability factored heavily into that loyalty. And according to the annual Consumer Picks report, published in conjunction with Datassential, that remains the case.
Datassential found that in 2022, 80% of its surveyed consumers ordered more or the same amount of delivery as in the previous year, while 85% ordered more or the same amount of pick-up as in the prior year. And drive-thrus remained a driving force: 84% of consumers said they ordered more or the same amount through those lanes as in the previous year.
Hear more from senior editor Ron Ruggless.
Plus, catch up on all the top news of the day with our daily news recap at the beginning of each episode.