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The latest in restaurant loyalty program trends


Los Angeles-based fast-casual Sweetgreen has finally launched its loyalty program, the restaurant chain announced on Monday. It’s been dubbed Sweetpass and has two membership options, one paid and one free.

The chain announced during its latest quarterly earnings call in February that it would be launching the program in April as a subscription-based model.

The free version of Sweetpass allows customers to access challenges, new menu items, and merchandise exclusively available to loyalty members.

Sweetpass+ is the premium version of the chain’s new loyalty app. This program allows customers to pay $10 a month for $3 off each Sweetgreen order — up to once a day — plus premium Sweetgreen support, delivery perks, premier access to merchandise drops, and exclusive Sweetgreen experiences.

TAGS: Fast Casual
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