After an intentionally quiet 2020, Jersey Mike’s restarted its marketing engine in 2021 with the return of its signature Month of Giving, a campaign that takes place each March to raise money for local charities. In 2022, the company signed on as sponsor of the Special Olympics USA Games.
Both were huge successes, which inspired the company to get back into a regular activation cadence. Jersey Mike’s recruited a new agency – Chicago-based Highdive – to “amp things up a bit,” according to CMO Rich Hope, describing the agency as “a very creative, smaller firm that truly believes in humor.”
That humor piece was new territory for the sandwich chain.