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Taziki's Mediterranean Café will be refreshing its logo early this year and expanding its delivery options, the company said.

Taziki’s Mediterranean Café reworks logo, digital offerings

New marketing push in 2021 includes online ordering, picture-based menu

Taziki’s Mediterranean Café will be refreshing its logo early this year and expanding its delivery options, the company said.

The Birmingham, Ala.-based fast-casual Mediterranean and Greek concept said it will introduce the new logo early this year, changing the typeface and switching from green to a blue hue to highlight the brand’s Mediterranean positioning.

The new look will apply to packaging and staff uniforms as well, the company said. And the brand is transitioning away from Styrofoam backing for beverages and to-go orders.

“Many of the changes that we saw in 2020 may have been accelerated by the pandemic, but they were already trends moving in the direction towards more off-premise dining and more digital ordering,” said Dan Simpson, CEO of Taziki’s Mediterranean Café, in a statement.

“In the second half of 2020, we doubled-down on our investments to support a safe dine-in experience and more convenient omnichannel experiences,” Simpson said.

This month, Taziki’s said it will launch delivery through its smartphone app and website orders. The company is updating its menu to feature pictures of food and streamline the ordering experience.

Above: New logo is on the left in blue while the old logo is on the right in green.

The company said it will continue to work with third-party delivery platforms, including DoorDash, Grubhub and UberEats, and it has invested in software to integrate those orders into its kitchen systems.

“Technology should solve problems and in the restaurant business, you are first and foremost in the people business,” Simpson said. “Restaurants should focus on being guest-centered. This includes placing importance on how your customers' preferences change over time as well as repurposing your strategy for serving them.”

Taziki’s said its menu is reflecting strengthened relationships with suppliers, including partnerships with the American Lamb Board and The Dairy Alliance.

Taziki’s has promoted a char-grilled lamb on its lunch and dinner menus and, in November, launched a three-cheese macaroni item, featuring cheddar, parmesan and feta, for the holidays.

Taziki’s, founded in 1998, has more than 90 locations in 18 states.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

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