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frank rappa PDQ
PDQ CMO Frank Rappa

PDQ names first marketing chief

Frank Rappa joins brand from Armani Exchange, Equinox

PDQ Restaurants has named Frank Rappa to the new position of chief marketing officer, the company said Wednesday.

The Tampa, Fla.-based fast-casual brand, owned by MVP Restaurant Partners LLC, said Rappa joins PDQ after serving in roles at AX: Armani Exchange and Equinox Fitness.

“We are excited to welcome Frank to our PDQ team of People Dedicated to Quality,” said Nick Reader, PDQ CEO and co-founder, in a statement.

“Frank has a proven track record of developing brands and people,” Reader said, “and his leadership skills and forward-thinking approach to marketing [are] a big reason why we are so thrilled to have him join our team.”

Rappa, who most recently owned his own consulting firm, previously was head of retail and product at Equinox. Previously, he worked 13 years with retailer AX: Armani Exchange in management roles as well as vice president of international.

PDQ has 66 locations in 11 states, including Arizona, Florida, Georgia, Illinois, Nevada, New Jersey, North Carolina, Oklahoma, South Carolina, Texas and Utah.

The concept’s principal owners are Outback Steakhouse co-founder Bob Basham and Reader, who is also CEO of MVP Holdings.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

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