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Noodles & Company names Stacey Pool as CMO

Colorado-based fast-casual brand hires Vail Resorts marketing veteran

Noodles & Company has named Stacey Pool as chief marketing officer, effective Dec. 30, the company announced Monday.

The Broomfield, Colo.-based fast-casual brand said Pool most recently served as senior vice president for corporate marketing at Vail Resorts Inc., the Colorado mountain resort company.

Pool’s hiring followed the company’s announcement in December that Chas Hermann would be leaving the company as chief brand officer at the end of January 2020. The company had created the position for Hermann in 2018, where he was in charge of the company’s marketing menu and culinary strategies.

 “We are delighted to welcome Stacey Pool to the Noodles team,” said Dave Boennighausen, the company’s CEO, in a statement. “As a highly skilled marketing leader, Stacey has a strong track record of utilizing guest and business insights to create targeted and personalized marketing strategies and brings with her deep digital experience across multiple industries.”

Prior to joining Noodles, Pool held leadership roles at Vail Resorts, including leading the company’s industry-leading season pass efforts and the introducing the first digital mountain assistant. Before joining Vail Resorts, she was at Nike Inc.

Pool said that “as a longtime fan and guest, I have witnessed firsthand the recent evolution of the brand, and I look forward to working with the team to expand the company’s visibility and reach its potential.”

For the third quarter ended Oct. 1, Noodles & Company revenue increased 1.4% to $118.3 million. Net income of $4.2 million, or 9 cents per share, increased compared to $1.1 million, or 2 cents per share, for the same period last year. Systemwide same-store sales increased 2.1%.

Noodles & Company, founded in 1995, closed the third quarter with 458 restaruants.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless


TAGS: Marketing
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