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patrick kirk fuzzy's.jpg Photo courtesy of Fuzzy's Taco Shop
Fuzzy’s Taco Shop has named Patrick Kirk as its chief marketing officer.

Fuzzy’s names Patrick Kirk as its new CMO

Patrick Kirk joins the restaurant from sister brand Applebee’s, where he served as vice president of bar and beverage.

Fuzzy’s Taco Shop has named Patrick Kirk as its chief marketing officer. In this role, he is tasked with developing strategies on advertising, digital marketing, and culinary and beverage innovation. He previously served as vice president of bar and beverage for Applebee’s, another Dine Brands concept. Dine Brands announced its acquisition of Fuzzy’s in late 2022 for $80 million.

“Over the past eight years, Patrick has disrupted the casual dining industry through standout marketing campaigns at Applebee’s,” Paul Damico, president of Fuzzy’s Taco Shop, said in a statement. “His ability to create strategic platforms and forge strong brand and franchisee partnerships with a focus on creating buzzworthy and fun guest experiences is undeniable. I look forward to the new expertise and creative thinking he’ll bring to our talented team.”

“I love Fuzzy’s badass attitude and strong values,” Kirk said in a statement. “After Dine Brands acquired Fuzzy’s in 2022, I’ve had the chance to get to know the team and have been impressed by the way the brand brings its Baja vibe to life and connects with guests. I can’t wait to dive in further with the team to unlock the brand’s marketing potential.”

Kirk has more than 23 years of experience in the restaurant industry, including at Tony Roma’s and Buffalo Wild Wings, where he served prior to his Applebee’s role. He is a member of Millennium Advisory Board, a collection of industry leaders helping shape the future of on-premise beverage. He has also served on other industry councils including the VIBE Conference and the Bar & Nightclub Expo. He earned his Bachelor of Science degree and graduated with honors from the University of Illinois.

At the end of 2023, there were 131 franchised Fuzzy's restaurants in 18 states and one company-owned restaurant in Texas.

Contact Alicia Kelso at [email protected]

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