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Chipotle Mexican Grill wants consumers to dine at its most unique restaurants for Valentine’s Day

According to data from online dating company Hinge, people using the word ‘Chipotle’ in their profile were 2.4 times more likely to strike up a conversation with a potential match

Chipotle Mexican Grill has long been a fan of Valentine’s Day. The restaurant has been a darling of millennials for the past 15 years, which is why it makes sense that the Newport Beach, Calif.-based fast-casual chain has previously partnered with dating app Hinge and delivery app Uber Eats for Valentine’s Day promotions.

In fact, Chipotle says that Hinge data shows people who use the word “Chipotle” in their online dating profile were 2.4 times more likely to strike up a conversation with a potential match.

That same data from 2018 found that profiles that mentioned queso were up to 70% more likely to receive a “like” than profiles that didn’t.

“We hear from countless fans who have found love while bonding over Chipotle’s real food,” said Chris Brandt, chief brand officer for the restaurant chain. “With Valentine’s Day around the corner, we wanted to make it easy for guests to find a dynamic date destination.”

With its new campaign, Chipotle is doing just that.

For Valentine’s Day 2024, the chain launched a “must-visit restaurant list” featuring its most unique store locations across the country.

“Whether fans are in a situationship or have proven their love by knowing their partner’s Chipotle order,” the chain says that these unique units are the perfect place to “experience with someone special.”

Click through the gallery for more on each location.

TAGS: Marketing
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