Chipotle has teamed up with past and present Dallas Cowboys greats CeeDee Lamb, Michael Irvin, Dez Bryant and Drew Pearson for a new campaign and four new menu items, the chain announced on Wednesday. The crew has been donned the “88 Club” by Chipotle for all having worn the number 88 on their jerseys.
"From youth to the pros, Chipotle is the training table for athletes," said Chris Brandt, chief marketing officer in a release. "The '88 Club' was a special opportunity to bring legendary receivers together for the first time and shows athletes' real love for Chipotle."
For the upcoming football season, Chipotle superfan and current #88 CeeDee Lamb will take on a No. 1 receiver role. Chipotle assembled top pass catchers who played in jersey #88 to give the young star advice and collectively bond over what it means to don this iconic number.
The commercial stars the men discussing the number and football over bowls of Chipotle.
The new menu items are as follows:
- CeeDee Lamb Bowl
- White rice, half chicken, half steak, fresh tomato salsa, extra cheese, and Queso Blanco
- Michael Irvin Bowl
- Brown rice, black beans, chicken, fresh tomato salsa, cheese, lettuce, Queso Blanco on the side, and guac on the side
- Dez Bryant Bowl
- White rice, black beans, chicken, fresh tomato salsa, and cheese
- Drew Pearson Tacos
- Three soft flour tortillas with steak, romaine lettuce, and cheese
Chipotle also launched Chicken Al Pastor in test markets last month.