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CAVA is investing in a TikTok contest.

CAVA turns to TikTok for its latest custom bowl

Three winners of the Mediterranean restaurant’s contest will receive $5,000 in CAVA credit and their custom bowl on the menu for a limited time

Washington, D.C.-based fast-casual restaurant CAVA announced Tuesday that it launched a new contest on TikTok through April 21 for customers to get a chance to have their custom CAVA bowl appear on the restaurant menu for a limited time.

The “Guest Customs Contest” allows TikTok users to submit a video explaining why their custom CAVA bowl is the best using the hashtag #CAVACustomContest.

“We believe that consumers shouldn’t have to choose between taste and health, and offer options for everyone, no matter their palate, occasion, dietary preferences, or mood,” said Andy Rebhun, chief experience officer at CAVA, in a statement. “From more than 17 billion possible combinations, we’re seeing guests put together some amazing, sometimes unexpected dishes, so we’re putting their custom creations to the test.” 

CAVA’s social media and culinary teams will judge the submissions based on “video originality,” “culinary uniqueness,” and “deliciousness,” and select the winners.

The three winners will receive $5,000 in CAVA rewards credit and see their winning dishes on CAVA’s app and website from May 20 until June 2. 

TAGS: Menu
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