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Upcoming California locations of Huckleberry’s Breakfast & Lunch include Vacaville, Ventura (3), Santa Maria and Redding, while Nevada launches three locations in Las Vegas.

Huckleberry’s Breakfast & Lunch continues expansion in Nevada, California with multi-unit franchisees

Huckleberry’s Breakfast & Lunch welcomes three new franchisees while existing franchisees continue to grow. Nine new locations are coming soon as rapid growth is on the horizon. Upcoming California locations include Vacaville, Ventura (3), Santa Maria and Redding, while Nevada launches three locations in Las Vegas.

“It’s so gratifying to see our existing franchisees build more restaurants and it’s a thrill to welcome new franchise partners into the system,” says Greg Graber, CEO of Huckleberry’s parent company Heritage Restaurant Brands.

“We have found tremendous success with conversions from other concepts that serve three dayparts: breakfast, lunch and dinner. The AUV went up in these conversions and the franchisees are extremely happy. More sales in less hours is always a win-win.”

With operating hours of 7am - 3pm, attracting leadership from multi-unit operators, General Managers, Kitchen Managers and staff has never been easier. The set schedule allows for the opportunity to be home every night and helps cultivate a refreshing work-life-balance for both operators and team members.

Walking into a Huckleberry’s is like stepping into a Southern bayou, where you are captivated by the weeping willow tree, sparkling of fireflies, Zydeco music and charming people with a genuine desire to serve you. It’s “Southern Cookin’ With A California Twist!” and there’s no place like it in the breakfast/lunch category.

Heritage Restaurant Brands was founded in 2016. The San Luis Obispo, CA based company is the franchisor of three brands, including 33-unit Huckleberry’s Breakfast & Lunch. The brand plans to open 2-4 more units in 2023, with 10-12 on the way in 2024. For more information on Heritage or franchising Huckleberry’s, visit or email [email protected].

TAGS: Franchising
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