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Dunkin’ Donuts names new CMO

Tony Weisman worked for 19 years at Leo Burnett

Dunkin’ Donuts has appointed Tony Weisman as U.S. chief marketing officer, the company said Tuesday.

The former North American CEO of DigitasLBi will join Canton, Mass.-based Dunkin’ Brands Group Inc. later this month.

He will replace John Costello, the brand's former global chief marketing officer, who retired in mid-2016. Unlike Costello, Weisman (left) will solely focus on domestic business.

"Tony is a highly experienced, much admired business leader with a proven track record of building global brands,” Hoffman said in a release. “Very importantly, he also has a deep understanding of working with franchised organizations, including Dunkin' Donuts having led the work on our account at Digitas for the past six years.

"With his transformative, data-driven approach to marketing; extensive digital acumen; and ability to build and inspire teams, we're confident that he is the right leader to take our brand to the next level."

Weisman has worked in advertising and marketing for nearly 30 years. Prior to his tenure with DigitasLBi, he served as chief marketing officer at Draft Worldwide.

He also spent 19 years at Leo Burnett, where he worked on numerous accounts, such as McDonald’s, Procter & Gamble and General Motors.

"I have been a passionate Dunkin' Donuts consumer for my entire life, and I couldn't pass up the incredible opportunity to join the brand," Weisman said in a statement. “This is an exciting and important time in the Dunkin' Donuts journey, and I look forward to working with the entire Dunkin' Donuts team and franchise community to make this terrific brand even stronger."

Dunkin’ Donuts has more than 8,500 locations across 41 states.

Contact Dan Orlando at [email protected]

Twitter: @DanAMX

Update: Sept. 5, 2017 This story has been updated with whom Weisman replaces.

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