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They’ll do anything for a measly buck

They’ll do anything for a measly buck

McDonald’s is supplementing its TV campaign for the Dollar Menu with a national print effort, making an appeal to budget-conscious diners who either can’t spend more than a buck for lunch because of financial circumstances, or who merely are cheapies and can’t bear to part with their money. Do they really consider themselves Dollar Menunaires? No, that’s an advertising term. Consumers don’t think like that.

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