NEW YORK Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
The study, conducted in late March by turnaround specialist AlixPartners LLP, polled 1,000 respondents nationally and found that consumers expect to pay about $11.60 per meal, which is 4 percent less than the $12.10 they spent per meal a year ago, and 21 percent less than the $14.70 per meal consumers said they spent in pre-recession 2008.Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
“This continuing price sensitivity illustrates a chasm between pre- and post-recessionary consumer expectations,” said Andy Everbusch, a managing director at AlixPartners and co-author of the study. “It is by some measures due to what we dub the ‘Subway Effect,’ which has led to a jump in the number of consumers who anticipate spending $5 or less per out-of-home meal.”Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
In the AlixPartners study, 16 percent of respondents expected to pay $5 or less as their average meal spend, up from 12 percent of respondents who felt that way last year.Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Respondents noted they would spend less while dining out by taking advantage of coupons and by selecting less-expensive restaurants. Nevertheless, the study indicated that consumers still expect better food quality to be served along with value.Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Despite the trends toward increased frugality, the survey respondents said they are more likely to dine out in 2010. According to the poll, 30 percent of respondents said they would dine out less, a drop from the 48 percent who said they would dine out less last year. About 58 percent said they would eat out about the same amount of time, which was up from 40 percent in 2009, and about 12 percent said they will eat out more, on par with last year’s survey.Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Before committing to dining out more often, 43 percent of respondents said they wanted to see better value at restaurants, and 38 percent said an improved personal financial situation had to occur. Another 38 percent said they needed to see more discounts and better promotions at restaurants and 30 percent said there needed to be an improvement in the general economy. Additionally, 23 percent said they wanted better food quality and 22 percent were looking for more healthful options at dining out establishments.Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Adam Fless, a director at AlixPartners and a co-author of the study, said restaurateurs must remain savvy and run smarter, more controlled operations in order to succeed.Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
“In today’s still-tough environment, the smartest competitors will undertake both a makeover and a diet,” he said. “Given continued consumer price sensitivity today, a diet reining in procurement and operational costs is essential to offsetting the steady ramp-up both in commodity prices and wages. But companies must also make over their operations to provide the best menus, ambience and service possible.”Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Contact Elissa Elan at [email protected]. Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.
Despite recent indications suggesting the beginning of an industry and consumer spending recovery, a new study suggests that consumers still intend to pay less per meal than before, but will probably dine out more this year than last.