Red Robin to continue TV ad push

GREENWOOD VILLAGE Colo. Having successfully driven guest traffic earlier this quarter by testing local TV ads highlighting price discounts, Red Robin Gourmet Burgers Inc. said Monday it would further embrace that strategy for its spring 2010 limited-time-offer promotion.

An expanded TV marketing program reflects the continuation of a turnaround of sorts at Red Robin, which had dropped TV advertising completely during the first half of this year because of

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