Global same-store sales at McDonald’s Corp. increased 5.3 percent in January, including a 3.1-percent increase in the United States, the company said Tuesday.
McDonald’s other regions also drove its global increase, with a 7-percent same-store sales jump in Europe and a 5.2-percent rise in the company’s Asia/Pacific, Middle East and Africa, or APMEA, division.
McDonald’s credited several cold-weather products for building sales in the United States in January, including hot chocolate and Caramel Mochas from the McCafe beverage line, as well as Fruit & Maple Oatmeal, which launched nationwide Jan. 3. The company also noted that Chicken McNuggets remained popular last month.
In Europe, the big four markets of Germany, France, the United Kingdom and Russia continued to drive strong results, McDonald’s said. The company said a steady balance of promoting core products and limited-time offers helped results, as did “increased accessibility through breakfast and drive-thru.”
China, Japan and Australia led the way in January in APMEA, the company noted. Officials credited locally tailored menu items and a focus on value for contributing to the region’s sales increase.
Total systemwide sales increased 7.4 percent in January, or 6.7 percent in constant currencies, the company added.
Oak Brook, Ill.-based McDonald’s operates or franchises more than 14,000 restaurants in the United States and more than 32,000 units worldwide.
Contact Mark Brandau at [email protected].