Denny’s bites on entertainment technology


SPARTANBURG S.C. A rollout of display hardware and entertainment content from theBITE Network to the nearly 1,500-family restaurants in the Denny’s chain, based, here, will begin in early 2009 and continue for several years under an agreement signed by franchisor Denny’s Corp. and out-of-home digital media concern IndoorDIRECT.

The content of theBITE is a combination of entertainment and advertising, including a weekly 60-minute lifestyle program with four

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