Top brands ranked by customer loyalty: Consumer Picks 2018

See how 50 restaurant chains stack up

NRN presents Consumer Picks, a comprehensive look at customer preference and restaurant brand strength. This annual special report is produced with Datassential. Get the full report >>

What builds true customer loyalty? It depends on the restaurant, of course, but no-brainers like consistently great taste, a solid selection of fan favorites and service with a smile can’t hurt. They can add up to a “secret sauce” that keeps fans coming back.

These chains had the highest True Loyalty scores, or the percentage of respondents who said they visit because of a real desire to experience the brand, as opposed to convenience.

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