See how 50 restaurant chains stack up
NRN presents Consumer Picks, a comprehensive look at customer preference and restaurant brand strength. This annual special report is produced with Datassential. Get the full report >>
What builds true customer loyalty? It depends on the restaurant, of course, but no-brainers like consistently great taste, a solid selection of fan favorites and service with a smile can’t hurt. They can add up to a “secret sauce” that keeps fans coming back.
These chains had the highest True Loyalty scores, or the percentage of respondents who said they visit because of a real desire to experience the brand, as opposed to convenience.