NRN presents Consumer Picks, a comprehensive look at customer preference and restaurant brand strength. This annual special report is produced with Datassential. Get the full report >>
It’s an age-old question: Where should we eat? And what brand comes to mind first when cravings strike can make or break the decision. A restaurant chain could have all the ingredients for success — high-quality food, great atmosphere and superior service — but if it isn’t on a person’s radar at that key moment, they risk losing business.
The Consumer Picks survey explores that critical decision point by studying “mindshare,” or what brands survey respondents think of first for a variety of food items and occasions.
The results, featured here, reveal the power of large, legacy brands whose iconic foods and years of catchy marketing are deeply embedded in consumers’ minds.