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Fogo de Chão debuts flagship design in Coral Gables, Fla.

New two-story restaurant features Next Level Lounge and The Butchery grab-and-go market

Fogo Hospitality Inc., the parent to the 60-unit Fogo de Chão churrascaria fine-dining brand, has opened a new two-story flagship restaurant with a Next Level Lounge and The Butchery grab-and-go market in Coral Gables, Fla.

Plano, Texas-based Fogo, which late last year filed potential plans to return to the public markets, opened its latest unit in a high-rise building at 2801 Ponce de Leon, Coral Gables.

Developed with the design firm Harrison, the new restaurant features a 280-seat dining room and open-air churrasco bar, where guests can watch gaucho chefs butcher, prepare and grill different cuts of meat over open flames.

The new restaurant also features The Butchery, a grab-and-go market, and Next Level, an lounge l on the mezzanine level that allows guests to linger and discover premium whiskeys, bourbons and South American wines.

“What started in the foothills of Brazil over 40 years ago has now grown to become so much more than just a steakhouse, and with our new flagship destination in The Gables, we are reimagining how guests can discover the best of our brand beyond a traditional restaurant setting,” said Barry McGowan, Fogo de Chão CEO, in a statement.

“Our expertise in butchery and Brazilian hospitality are further enhanced by the addition of The Butchery and Next Level lounge,” McGowan said. “These newest features exemplify the unique experience our guests enjoy, giving everyone new ways to discover what’s next at Fogo each time they dine with us.”

Fogo enlisted Dallas-based global architecture and design consulting firm Harrison to develop the contemporary look that that will serve as inspiration for all other future Fogo restaurants, the company said.

“Understanding the origins and culture of the brand helped inform our design decisions in developing the contemporary aesthetic, selecting materials and the curation of artwork that proudly showcases Fogo’s one-of-a-kind history and modern dining experience,” said Keith Anderson, Harrison’s chief operating officer.

Fogo Hospitality Inc., the parent to the 60-unit Fogo de Chão churrascaria fine-dining brand, registered in November for a return to the public markets, filing a form S-1 with the Securities and Exchange Commission.

Fogo Hospitality was incorporated under the name Prime Cut Parent Holdings Inc. in February 2018 in connection with acquisition in April 2018 by the affiliates of Rhône Group LLC in a $560 million cash deal.

Fogo de Chão was founded in Brazil in 1979, and the brand opened its first U.S. location in Dallas in 1997.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

TAGS: Operations
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