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The Starbucks Rewards test with external brands is already underway in Canada.

Starbucks Rewards to partner with external brands, and 4 more key earnings takeaways

Starbucks reported strong earnings on the heels of announcing its third pay increase for hourly staff in about a year

Starbucks has outlined two major priorities for the brand moving forward: ramping up customer loyalty and becoming the foodservice employer of choice during the continued industry labor crisis, the Seattle-based coffee chain made clear in the fourth quarter earnings call with investors on Thursday.

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