Sonic Drive-In is partnering with musical artists to highlight something the quick-service chain has long been known for — it’s nearly infinitely customizable beverages.
Each of the artists, JP Saxe, Kelsea Ballerini, Lainey Wilson, and Metro Boomin, posted Instagram videos highlighting their favorite drinks, which are, respectively, a mango slush with Nerds candy in it, Ocean Water (Sprite with coconut flavor) with blue raspberry and lime, Sprite Zero with strawberries and sugar-free peach, and lemonade with strawberries and vanilla.
“Our connection to music runs deep, and we are always looking for ways to authentically incorporate music into what we do,” chief marketing officer Lori Abou Habib said in a press release announcing the marketing initiative. “Whether they’re jamming in the car at the drive-in or at a music festival, we know music is a huge part of our fans’ lives. Now, we're partnering with these talented artists to showcase their favorite ways to customize their drinks at Sonic. Just as their genres offer music for every fan, there’s a drink to satisfy every craving at Sonic.”
Sonic offers a full line of Coca-Cola products, plus Dr. Pepper, as well as lemonades, limeades, iced tea, eight different slush flavors, Red Bull, milk, and coffee, plus, plus a dozen flavored syrups and four types of fruit — cherry, lemon, lime, and strawberry. All told, the different combinations could add up to the quintillions and beyond.
Country singer and songwriter Ballerini said in the release that she has a personal connection to the 3,500-unit chain.
“I have so many summertime memories from my teen years until now that involve Sonic. From going with friends after games to grabbing something to sip on the way to soundcheck. My go to has always been an Ocean Water, and when you remix it with blue raspberry and real limes … it’s a vacation in a cup,” she said.
DJ and music producer Metro Boomin shared a similar perspective.
“Sonic brings back memories from my childhood. Growing up it was one of my go-to spots to grab a quick bite with my family,” he said. “Now whether I’m home or on tour, or just looking for a moment of nostalgia, I hit a local Sonic. You can’t beat a Lemonade with vanilla and real strawberries, especially in this summer heat!”
Sonic said a portion of every drink sold is used to support local schools in the communities it serves in the 47 states where it operates through the Sonic Foundation, which is a division of the Inspire Brands Foundation.
Sonic is a division of Atlanta-based Inspire Brands.
Contact Bret Thorn at [email protected]