Wine bargains mean a lot to wary customers


Restaurant wine pricing often puzzles the average consumer. And now since almost everyone knows wine sales are soft, especially at the higher end, it's even more confusing because prices seem to be staying stubbornly unchanged.

Restaurants have long discounted wines for special events and holidays, yet not without fear of lost profits. But given today’s economic concerns, operators who cling to mark-ups of 300 percent in the face of plummeting sales shouldn’t wonder

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TAGS: Marketing
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