Existing customers hold key to operator survival

CENTENNIAL Colo. Given vast changes in the restaurant industry’s operating environment during the past year, operators now more than ever need to market to their existing customers and ensure a quality guest experience, according to Restaurant Marketing Group, based here.

The consulting firm’s recently published 2009 Restaurant & Consumer Trends report established “The Four Ah-ha’s of 2009,” or the overarching trends identified from the online survey of more

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