featured webinar

[WEBINAR] The Secret to McDonald’s Success (It’s Not What You Think)

Wednesday, May 30, 2018 2:00pm ET / 11:00am PT

McDonald's has been admired for its value-oriented strategy that's led to its market dominance and resurgence. Many QSRs have tried to replicate McDonald's winning strategy, with little success. That's because they're copying the wrong things and not taking away the key lessons that would lead to a better result. While many have been focused on mirroring WHAT McDonald's has done to win the QSR market, few have delved deep into WHY they are winning.

This webinar delves into why McDonald's value-focused strategy has been so successful. Using Sense360's real-time behavioral and attitudinal insights, we'll examine the insights that lead McDonald's to their #1 position in the QSR industry. This includes how they are paying attention to customer segmentation, targeted promotions and consumer insights to craft an informed and logical strategy that fuels a loyal customer base. We'll share proprietary Sense360 data that reveals new learnings about why McDonald's continues to lead. Finally, we'll offer actionable insights that you can take away and start implementing in your strategies.

In this webinar you will learn about:

  • The Core McDonald's Insight: What does McDonald's know that no one else does?
  • The Engine Driving Their Growth: What are the key strategies and tactics McDonald's is employing that is helping them gain share?
  • Learnings You Can Apply Right Now: What are the right (and wrong) lessons and takeaways from McDonald's you can apply to your business right now?

Data & Event Content Director
Nation's Restaurant News

CEO & Co-Founder

Eli Portnoy is a recognized expert, industry thought-leader and innovator on how data is revolutionizing decision making and business operations in the food service industry. He is currently the Founder & CEO of Sense360, a progressive data and insights firm that provides restaurants with unprecedented insights about their consumers and competitors via a dataset of over 100 million restaurant trips and 300,000 surveys a year. Based on his experience working at Amazon, Eli’s vision for Sense360 is simple: Bring all the data in the world together that matters to empower restaurant executives to make consistently great decisions faster and with conviction. In short, Eli sought to arm the food service industry with the same kind of tools that have made Amazon so successful at what it does.